Planacta

One platform for media planning, actualization and billing

Planacta covers the whole agency media lifecycle — from the annual plan to the locked invoice — so your team stops stitching spreadsheets together by hand.

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Annual media planning grid

Build the whole year in an editable, Excel-style grid. Set budgets per campaign, channel, market and month, spread a total across the year automatically or enter each month by hand, and watch totals reconcile to the approved budget as you go.

Automatic spend import

Connect Google Ads, Meta and Amazon to import actual spend automatically, or upload a spreadsheet each month. Imported campaigns match to your plan lines on their own, so you stop copy-pasting numbers between tabs.

Monthly actualization

Reconcile planned versus actual spend side by side. Variance is calculated in both currency and percentage, manual adjustments and credits are supported, and agency fees and taxes are computed to the cent on the reconciled figures.

Client approval by email

Send a plan, a month's actualization, or an invoice to your client for sign-off. They open a secure link, review a clean summary, and approve or request changes — with no login and no account. Every decision is recorded.

Invoicing & exports

Generate professional, auto-numbered invoices from approved months. Invoices lock on finalize and freeze their exchange rates, and everything exports to PDF, Excel or CSV for the client and for finance.

Dashboards & pacing

Give account leads a fast read on spend, pacing and variance across clients, with mixed-currency figures converted correctly to a single reporting currency.

Campaign matching

Imported platform campaigns are matched to the right plan line automatically, and you can review and correct mappings in one place.

Audit trail & roles

Every change to a plan, actual or invoice is written to an append-only audit log, with role-based access so media, finance and account teams see exactly what they should.

Next-year prediction

Turn this year's real actuals into next year's draft plan in one click. Pick a growth method, adjust any month, and generate — it flows straight into the same planning grid.

Want to see it on your own workflow?

Book a demo and we'll walk one client from annual plan to reconciled month to a client-ready invoice.

Book a demo