I'm not a software company guessing at your workflow. I've spent my career in paid search, and I built the tool I kept wishing existed.
I grew up in India and studied digital media in Pune. My early years in this industry were spent running search, shopping and social campaigns for ecommerce and DTC brands, where you learn fast that a campaign is only ever as good as the numbers behind it.
In 2023 I moved to Canada. New country, no network, starting over. A postgrad in Toronto, an internship, then the climb back into the industry I'd already spent years in.
Years into paid search, the same problem kept following me around. The plan lives in one spreadsheet. The spend lives in the platforms. The invoice gets built by hand from whichever file someone thinks is current. Numbers drift. Nobody can prove who changed what.
It isn't a glamorous problem, which is probably why nobody had fixed it properly. But it's where agencies quietly lose money, and where trust with a client gets won or lost.
I'd already been building small tools to kill that kind of manual work. Planacta is that same instinct, at full scale.
No agency should ever lose money to a spreadsheet again. The people planning the media deserve tools as good as the platforms spending it, and the boring work of reconciliation and billing is exactly where great software should show up.
Planacta is early and honest about it. It's free while we're in early access, and the agencies who come in now get to shape what it becomes.
If you run agency media, I'd genuinely love to hear what's broken in your month-end. It goes straight into what gets built next.