Planacta helps advertising agencies build annual media plans, import ad spend from Google, Meta and Amazon, reconcile planned vs actual every month, and invoice clients, without the spreadsheet chaos.
Built by a paid search practitioner, not a software company guessing at your workflow. Free while we're in early access.
See it in action
From an annual plan, to spend imported from Google, Meta and Amazon, to a client invoice that locks when it's approved — the full loop, start to finish.
Works with your stack
Import real spend from Google, Meta and Amazon, and plan every channel from Search.
Actualization
Import real spend from every platform, match it to your plan automatically, and explain every variance. Fees and taxes are computed on the reconciled figures, so the numbers always tie out.
See how actualization worksMarch actualization
Planned vs actual · USD
The platform
From the annual plan to the locked invoice: one connected workflow instead of a dozen spreadsheets.
01 / 06
Build the year in an editable, Excel-style grid: budgets by campaign, channel and month, with totals that reconcile as you type.
02 / 06
Pull actual spend straight from Google, Meta and Amazon. Imported campaigns match to your plan lines automatically.
03 / 06
See planned vs actual side by side, explain every variance, and calculate agency fees and taxes to the cent.
04 / 06
Generate auto-numbered invoices from approved months and export to PDF, Excel or CSV. They lock the moment they're finalized.
05 / 06
Send a plan, month or invoice to your client for sign-off with a secure link. No login, no account needed.
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Turn this year's real actuals into next year's draft plan in one click, then fine-tune any month before you commit. It flows straight into the same grid.
Build the year in an editable, Excel-style grid: budgets by campaign, channel and month, with totals that reconcile as you type.
Pull actual spend straight from Google, Meta and Amazon. Imported campaigns match to your plan lines automatically.
See planned vs actual side by side, explain every variance, and calculate agency fees and taxes to the cent.
Generate auto-numbered invoices from approved months and export to PDF, Excel or CSV. They lock the moment they're finalized.
Send a plan, month or invoice to your client for sign-off with a secure link. No login, no account needed.
Turn this year's real actuals into next year's draft plan in one click, then fine-tune any month before you commit. It flows straight into the same grid.
Who it’s for
Media, finance and account teams work from the same numbers, so nothing gets lost between the plan and the invoice.
Build the annual plan, import real spend, and see planned vs actual on every line - without living in spreadsheets.
Fees and taxes computed to the cent on reconciled figures, invoices that lock on approval, and an append-only audit trail.
A fast read on pacing and variance across clients, and client sign-off through a secure link - no login for them.
How it works
The same loop, every month and every year, with every figure reconciled and every change on the record.
Set budgets by campaign, channel and month in a grid built for agencies.
Connect Google, Meta and Amazon, and actuals flow in and match your plan.
Reconcile planned vs actual, add fees and tax, and get it approved.
Generate a locked, client-ready invoice from figures that tie out exactly.
Integrations
Connect the platforms once. Every month, actual spend flows in and lines up against the plan on its own.
Drag the sliders to match your agency. We'll estimate the time Planacta gives back by automating spend import, reconciliation and invoicing.
Estimated time saved per year
≈ 70
Working days
65%
Reclaimed
A conservative estimate based on the manual steps Planacta automates. Your mileage varies with how much you do by hand today.
See it on your workflowFigures are stored in exact units, so line items always sum to your totals. No rounding drift.
Approved invoices freeze their figures and exchange rates. Every change is in an audit trail.
Reconcile every month against the plan the client approved, with variance explained line by line.
Agencies move millions in media, and almost all of it still runs on disconnected spreadsheets. We're building the thing that closes the gap: annual plan, real spend, reconciliation and a locked invoice, as one connected flow.
Planacta is new and being built in the open. It's free while we're in early access, and the agencies who come in now get to shape what it becomes.
Everything you need to know about Planacta.
Media planning software helps advertising agencies plan where ad budget goes across channels and months, track what actually ran, and bill clients. Planacta covers that whole cycle in one place: planning, spend import, planned-vs-actual reconciliation, and invoicing.
Yes. Planacta imports actual spend automatically from Google Ads, Meta and Amazon, and matches imported campaigns to your plan lines. You can also upload a spreadsheet each month for any other channel.
Actualization is the monthly process of comparing what you planned to spend against what actually ran, then reconciling the difference. Planacta shows planned vs actual side by side, calculates variance, and computes fees and tax on the reconciled figures.
Yes. You send a plan, month or invoice to your client and they approve it through a secure link. No account and no login required. Every decision is recorded in an audit trail.
Plans are based on how many clients you manage, not per user, so your whole team can work in Planacta without per-seat fees. Book a demo and we'll recommend the right plan for your agency.
Planacta is built for advertising agencies: the media, finance and account teams who plan media, reconcile spend, and bill clients every month.
Yes. Each agency's workspace is isolated from every other, access is role-based, and every change to money, budgets and approvals is written to an append-only audit trail. Approved invoices lock their figures and exchange rates so the record can't drift.
Book a demo and we'll set up one of your own clients with you: an plan, a month of reconciled spend, and a locked invoice. Most teams have their first client running the same week.
Yes. Plans, monthly actualization and invoices all export to PDF, Excel and CSV, so finance and your clients each get the format they need.
Book a walkthrough and we'll take one client from an annual plan through a reconciled month to a locked, client-ready invoice.