Guides on media planning, actualization and agency billing — the practical stuff behind running media well.
How to consolidate and report ad spend across Google, Meta and Amazon accurately — currency, timing, campaign matching and planned vs actual.
How advertising agencies should bill clients for media: billing on actuals, transparent fees, tax handling, locked invoices, and avoiding disputes.
What a media plan template should actually contain — the exact columns, how to lay it out, and why spreadsheet templates eventually break down.
A practical checklist for choosing media planning software for your agency: the features that matter, the traps to avoid, and how to compare tools.
A step-by-step guide to building an annual media plan: the exact columns to use, how to structure it by month, and mistakes to avoid.
Media actualization is how agencies reconcile planned vs actual ad spend each month. Learn why it matters and how to do it accurately.